WWF takes a stand for rhinos with a new campaign.
In response to the alarming escalation in rhino poaching, WWF has launched a global campaign to raise awareness and funds for the world’s remaining rhinos.
Over the last five years, more than 600 rhinos have been illegally killed to fuel the demand for rhino horn in traditional Asian medicines – even though rhino horn actually contains no medicinal properties.
Help for those on the front lines
Dr. Joseph Okori, Head of WWF’s African Rhino Programme explained via press release that WWF’s campaign will raise support for the unsung heroes who risk their lives every day to protect rhinos.
We’re asking people to take action during the month of September to help us protect our remaining rhino populations and also support our rhino warriors – the men and women at the frontline who risk their lives daily against the sophisticated, ruthless and heavily-armed international criminal gangs who run the illegal rhino horn trade.
A critical component of the campaign will be WWF’s increased security efforts in areas where poaching has been concentrated.
To help purchase anti-poaching equipment for rangers, WWF has set up a donation page, which pledges 91.5% of all donations will be used directly in the field for protecting rhinos. Click here for more information.
Donations will buy much-needed anti-poaching equipment for guards including binoculars, radios, night-vision gear, body armour, and rhino-tracking and camping equipment. Donations also will provide training for anti-poaching units and be used for emergency veterinary treatments for injured rhinos.
‘Make Noise for Rhinos’ Day
WWF is also asking for your support in a symbolic call for effective international action against rhino poaching.
On Wednesday, September 22nd, WWF invites you to get out your vuvuzelas, your didgeridoo or any other kind of horn and make noise for rhinos.
This collective action will tell governments around the world to take the issue of rhino poaching seriously. It is a call for stronger law enforcement and strict legal penalties to deter criminals.
Encourage your friends to pressure their governments to take stricter action against the illegal rhino horn trade – and help spread the word that rhino horn is not medicine.
Rhino horn consumer countries
Dr. Okori also pointed out that WWF’s campaign will include rhino horn consumer countries.
WWF believes our international presence in more than 100 countries, including those where much of the horn is shipped to, will help make this campaign effective.
The wildlife trade monitoring network TRAFFIC found that the majority of rhino horn gathered from the slaughter is destined for consumer markets in China and Vietnam, where rhino horn is believed to contain curative properties – despite the fact scientific analysis has proven otherwise.
Source: WWF; for further information, contact Dr. Joseph Okori, WWF International Rhino Campaign, WWF South Africa +27 72 352 0090.
Image: Saving Rhinos LLC
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